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Safeguarding the Sanctuary: Guarding Against Cultural Trojan Horses in Christian Worship by
Donn LeVie Jr. Projected Publication Date: 2012
When Jude wrote about "our common salvation," he also felt compelled to appeal that we "contend earnestly for the faith which was once and for all handed down to the saints." Jude was troubled by individuals who had "crept in unnoticed" - a reference to false teachers and false teachings. Today, we have "prosperity preachers" with little theological training packing oversize arenas and putting out best-selling books that offer little in the way of scriptural support for their message; and preachers with theological pedigrees doubting the existence of hell or a God who doesn't let everyone into heaven. And sometimes accompanying it all is music for worship that imitates secular styles or is indistinguishable from pop music. When Christianity becomes an amalgamated concoction of Scripture and secular worldviews, it's too easy to allow our everyday experiences to become the standard by which we evaluate the truth of Scripture.
Our current church generation is probably the most scripturally unaware since the Reformation. People not having a solid understanding of God's Word fall easy prey to articulate, personable individuals who nonetheless offer false theological doctrine and ideas. The church today already suffers from people not letting their Christianity get in the way of their personal beliefs. The post-modern questioning and even denial of absolute Truth often slips into the hallowed halls of churches by way of "positive upbeat music" that promotes and fulfills a felt-needs, entertainment paradigm often clothed in para-Christian lyrics. More often than not, such music is both lyrically and musically devoid of the qualities that reinforce the purpose of worship, and can more easily allow secular viewpoints into sanctuaries.
Applications of Sonic Branding: Strengthening Brand Identity and Extending Revenues Well Beyond the Initial Point of Sale by Donn LeVie Jr. Projected Publication Date: 2011-2012
Sonic branding is the use of music or sounds to help establish brand identity with consumers. Author, classical guitarist, and former marketing professional Donn LeVie Jr. uses a method that places classical guitar music and a company's marketing materials together on a CD, called an integrated CD, or iCD. iCDs are packaged promoting the particular business. Sonic branding with iCDs not only helps strengthen brand identity, it helps reinforce the customer experience with products and services, and builds repeat customers. The book is free upon request by qualified businesses; free PDF will also be available to others. Free demo i-CD available upon request by qualified businesses in the target audiences (wineries and vineyards; upscale restaurants; museums and art studios; upmarket B&Bs, resorts; spas and retreats).
When Jude wrote about "our common salvation," he also felt compelled to appeal that we "contend earnestly for the faith which was once and for all handed down to the saints." Jude was troubled by individuals who had "crept in unnoticed" - a reference to false teachers and false teachings. Today, we have "prosperity preachers" with little theological training packing oversize arenas and putting out best-selling books that offer little in the way of scriptural support for their message; and preachers with theological pedigrees doubting the existence of hell or a God who doesn't let everyone into heaven. And sometimes accompanying it all is music for worship that imitates secular styles or is indistinguishable from pop music. When Christianity becomes an amalgamated concoction of Scripture and secular worldviews, it's too easy to allow our everyday experiences to become the standard by which we evaluate the truth of Scripture.
Our current church generation is probably the most scripturally unaware since the Reformation. People not having a solid understanding of God's Word fall easy prey to articulate, personable individuals who nonetheless offer false theological doctrine and ideas. The church today already suffers from people not letting their Christianity get in the way of their personal beliefs. The post-modern questioning and even denial of absolute Truth often slips into the hallowed halls of churches by way of "positive upbeat music" that promotes and fulfills a felt-needs, entertainment paradigm often clothed in para-Christian lyrics. More often than not, such music is both lyrically and musically devoid of the qualities that reinforce the purpose of worship, and can more easily allow secular viewpoints into sanctuaries.
Applications of Sonic Branding: Strengthening Brand Identity and Extending Revenues Well Beyond the Initial Point of Sale by Donn LeVie Jr. Projected Publication Date: 2011-2012
Sonic branding is the use of music or sounds to help establish brand identity with consumers. Author, classical guitarist, and former marketing professional Donn LeVie Jr. uses a method that places classical guitar music and a company's marketing materials together on a CD, called an integrated CD, or iCD. iCDs are packaged promoting the particular business. Sonic branding with iCDs not only helps strengthen brand identity, it helps reinforce the customer experience with products and services, and builds repeat customers. The book is free upon request by qualified businesses; free PDF will also be available to others. Free demo i-CD available upon request by qualified businesses in the target audiences (wineries and vineyards; upscale restaurants; museums and art studios; upmarket B&Bs, resorts; spas and retreats).
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